Identifying your Quicksilver Tag by Year

Identifying your Quicksilver Tag by Year

An Australian brand started in 1969 in Torquay, Victoria but now based out of Huntington Beach, California has become one of the biggest surf wear brands in the world.

Quicksilver is a crazy brand that is known interchangeably for their surf culture as they are for their quality clothing and accessories. As surf culture continuously develops, Quicksilver continues to reinvent and reiterate their logo to mark a specific point in time whilst portraying their core identity, values, and character through illustrations and logo fonts.

Initially, the brand focused on their identity in surf culture, with creative, artistic illustrations to identify and represent who they were in the market but have since developed over the years to adapt to a basic and more modern logo and character. However, adding to the value, the original design was created by the founders John Law and Alan Green, and has ultimately remained unchanged despite iterations. 

Let me know if you want me to break down the logos further.

 

1970's - present 

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