Hey Team
Back at it with another Knowledge dump to help you identify what you're selecting, what's hitting and what's not, and how you can tell the date and history of your Adidas tag.
The 1970s: Birth of the Trefoil
The '70s marked the emergence of Adidas as a global sports and lifestyle brand. In this era, Adidas tags featured the iconic trefoil logo – a symbol of quality and authenticity. The tags were typically green with white detailing, representing the brand's commitment to performance and style. As athletes embraced Adidas on the track, the trefoil found its place in the hearts of fashion enthusiasts.
The 1980s: Enter the Classic Stripes
Fast forward to the '80s, a decade synonymous with bold fashion statements. Adidas tags underwent a transformation, featuring the classic three stripes that have become synonymous with the brand. The tags showcased a vibrant combination of colors, reflecting the exuberance of the era. Whether it was the streets or the stadiums, Adidas was making its mark, and the tags were a testament to its growing influence.
The 1990s: Embracing Diversity
As the '90s dawned, Adidas tags evolved to adapt to the changing landscape of street culture. The trefoil remained a constant, but the tags started embracing a more diverse colour palette. From vibrant reds to cool blues, Adidas tags mirrored the eclectic fashion choices of the era. It was a time when Adidas transcended its athletic roots and seamlessly integrated into everyday style.
The Early 2000s: Fusion of Performance and Lifestyle
Entering the early 2000s, Adidas tags continued to evolve, seamlessly blending performance and lifestyle aesthetics. Tags featured a mix of classic black and white, reflective of a refined and minimalist approach. The emphasis was on versatility – a reflection of Adidas becoming a brand not just for athletes but for those who embraced sportswear as a lifestyle.
Decoding the Years
Vintage Adidas finds, you need to pay attention to the nuances. A green trefoil tag may indicate a '70s piece, while the classic three stripes are a hallmark of the '80s. Diverse colours and a continued trefoil presence mark the '90s, and a sleek, black and white tag signifies the early 2000s.
Visual Journey: Adidas Tags Through Time
For a visual exploration of Adidas tag evolution, check out our curated photos above and below. It's a visual journey through the decades, capturing the essence of Adidas as it evolved into a global cultural icon.
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